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Travel Photography Sony A7 III

Travel Photography: The Alpha Advantage

HEY GENTS X SONY

Issue 06 of HEY GENTS Magazine has taken us to stunning cities on the opposite side of the world and compelled us to explore diverse and spectacular landscapes within Australia. The dynamic photographic conditions for each of the locations was distinctly varied—but time and time again, the Sony Alpha 7 III full-frame mirrorless camera proved to be the right piece of gear for us to capture the desired content and provide the flexibility needed to showcase the range of destinations.

Five particular aspects of the Sony Alpha 7 III were invaluable to our travels throughout Europe, elevating our sense of creativity and directing us towards deeper, enriching perspectives. From weight and battery life to the breadth of lenses, image quality and high-speed performance, the Sony Alpha 7 III showed us just how powerful and enjoyable photography with the right gear can be.

Travel Photography Sony A7 III | Alpha 7 III — HEY GENTS Magazine — The Audo
Concept store at The Audo
Travel Photography Sony A7 III | Alpha 7 III — HEY GENTS Magazine - The Audo
Room at The Audo

Travel Photography Sony A7 III | Alpha 7 III — HEY GENTS Magazine - The Audo
Windowsill objects at The Audo

Weight & Battery Life

Deftly navigating the seemingly endless streets of quintessential European cities; London, Copenhagen and Amsterdam, would have been a challenge without light gear. Experiencing each city in depth, we were often on foot for a good seven or eight hours, seeking to capture the best of each destination from grand historic architecture to sumptuous culinary delights. Having a lightweight camera system was key, and this is where the Alpha 7 III asserts an advantage over market alternatives, offering a body that weighs in at just 650g with battery and memory card included.

Speaking of the battery, we never had to worry about it, given a full day of intermittent shooting would generally leave us with about 40% remaining. Although we knew the Alpha 7 III’s NP-FZ100 battery was powerful, promising over double the capacity of the previous generation NP-FW50, it was still a pleasant surprise to not have to carry multiple spares every day.

Travel Photography Sony A7 III | Alpha 7 III — HEY GENTS Magazine. Mikkeller Baghaven
Mikkeller Baghaven
Travel Photography Sony A7 III | Alpha 7 III — HEY GENTS Magazine — Juno The Bakery
Juno The Bakery

Lenses

Sony was the first company to release a mirrorless camera system, innovatively carving their lane in a market that’s now outpacing that of the traditional DSLR. Steadily expanding their product offering, there’s now a plethora of Sony lenses available which are all interchangeable across full-frame and APS-C formats. Each lens is carefully designed to seamlessly complement different qualities of the Alpha 7 III and enable greater shooting diversity. Travelling with the 24-70mm f2.8 G Master lens was especially valuable for us, consistently producing high-quality images, from sharp interiors to buttery bokeh effects which made food shots spring to life (such as the photo above taken at Juno The Bakery and below at Coffee Collective—both featured in our Drink & Dine guide to Copenhagen).

Travel Photography Sony A7 III | Alpha 7 III — HEY GENTS Magazine — Coffee Collective
Coffee Collective
Travel Photography Sony A7 III | Alpha 7 III — HEY GENTS Magazine — Original Coffee
Original Coffee

Image Quality & High-Speed Performance

Dealing with so many different interiors meant that lighting was not always abundant, and called for a camera that could deal with such conditions while still retaining a great amount of detail. Fortunately, the Alpha 7 III handled dark and high-contrast scenes impressively well thanks to the camera’s dynamic range and low noise in low light situations. Even without the use of a tripod, we were able to capture crisp images with a surprising level of detail. Although we always try to expose the shots the best we can at the time, we found great comfort in knowing that whatever the Sony Alpha 7 III captured would be quite forgiving when making post-production adjustments. The ability to shoot at slightly higher ISO than usual and still get relatively low-noise results is one of the reasons why the Alpha 7 III is our go-to camera.

&tradition Showroom - HEY GENTS Magazine. Guide To Copenhagen - Design, Eat, Drink
&tradition Showroom
Nærvær - HEY GENTS Magazine. Guide To Copenhagen - Design, Eat, Drink
Nærvær
Travel Photography Sony A7 III | Alpha 7 III — HEY GENTS Magazine — The Audo
Lobby at The Audo

The Alpha 7 III’s high shooting speed of up to 10 frames per second, with fast and accurate autofocus, proved essential when trying to shoot in the lobby of a hotel where we would try to avoid getting people in the frame (showcased above in the photo of The Audo’s lobby). We found speed was often crucial, whether it was indoors in a historic European property, or outdoors in the rugged wilderness of Tasmania, where clouds were rolling and changing the lighting conditions within seconds. The Alpha 7 III gives us the ability to react quickly to ever-changing scenes. Focusing on key subjects accurately to capture a fleeting moment in time helps us convey our travel stories more effectively.

sony.com.au/mirrorless


This article was produced by HEY GENTS in partnership with Sony.
All photographs shot with Sony Alpha 7 III + 24-70mm f2.8 G Master lens.
Insights by HEY GENTS team members, Joe Vuong & Nick Vodicka.

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