100% Traceable Australian Merino Wool Collection by ASKET
Since ASKET first opened its (online) doors, traceability and environmentally conscious practices have been at the core of the Swedish brand’s DNA. Aware of the staggering amount of waste generated by the fashion industry, founders Jakob and August set out to create a clothing line of ethically-produced, high-quality basics that would remain in men’s wardrobes for years to come, and have since built up a loyal following for their simple yet well-executed approach.
ASKET continues with this commitment with their new line up of Merino wool pieces. It’s a considered collection of 100% traceable, single-origin Merino wool essentials that have a place in every good wardrobe—a task that has been 18 months in the making.
In keeping with the brand’s ethos of being completely honest about its production process, the journey of each piece can be traced at every stage—from the Australian sheep farm in Omeo, Victoria where the wool is gathered, right through to where the garments are finished.
The resulting collection consists of 100% extra fine Australian Merino wool staples in up to seven classic colours. The tight edit is made up of a roll neck jumper, long-sleeved polo, zip cardigan and sweater. Like the rest of ASKET’s offering, they come in 15 different sizes and are devoid of unnecessary details or embellishments. Instead, they’re well-cut with clean lines, high-quality finishes and are versatile enough to be layered or worn alone.