Bucking the trend for fast fashion – these brands that are doing things a little differently, ensuring the clothing, shoes and accessories they put out into the world are built to last. From innovative denim to well-made wardrobe classics and vegan sneakers, here are five sustainable menswear brands that are leading the way in contemporary, sustainable style.
A Day’s March
‘Made to last’ is the value that sits at the core of A Day’s March. Founded in 2014 by Marcus Gårdö, Pelle Lundquist and Stefan Pagreus, A Day’s March has been perfecting smart, wardrobe staples for the past four years. Inspired by classic American and Italian menswear, as well as long-time favourites from the trio’s own wardrobes, these pieces are designed to stay in your wardrobe for a lifetime – think solid wool coats, workwear-inspired overshirts, and various knitwear. With style and quality that won’t date, A Day’s March creates the kind of clothing you’ll never need to replace.
What started as a label by a collective of snowboarders and creatives in 2008, Stockholm-based Uniforms For The Dedicated has become one of Scandinavia’s most original menswear brands in the last decade. Blending classic tailoring with functional sportswear, designer Rasmus Wingårdh creates collections that are contemporary yet timeless – and have that effortlessness that only the Scandinavians can really pull off. Aside from creating styles you’ll want to keep wearing season after season, Uniforms For The Dedicated is committed to sustainability through only sourcing organic, bio-based or recycled fibres.
The terms ‘timeless’ and ‘wardrobe essentials’ get thrown around quite a lot, but Swedish brand Asket genuinely lives up to those promises. Focusing on a ‘permanent collection’ of high-quality Oxford shirts, tees, jumpers, jeans, chinos and a few carefully thought-through accessories, Asket only creates those pieces a man really needs in his wardrobe. Using the best fabrics (crisp linen, soft cashmere, raw denim) and stripping garments of logos and seasonal bells and whistles, Asket ensures its pieces are built to last. They’re also refreshingly honest about what goes into the cost of each garment – from what they pay for fabric, to labour and shipping – as well as where is everything is sourced and made.
Ethical, ecological, sustainable – not words you’d necessarily associate with one of the most coveted sneaker brands we’ve seen in the past few years. But Parisian brand Veja has managed to bring style and sustainability together in a way unlike anyone else before it – and has set a precedent for brands that follow in its wake. Designed in France and produced in Brazil, Veja sneakers are made with organic Brazilian cotton, wild Amazonian rubber and vegetable-tanned leather, plus they have a completely vegan offering too. With subtle branding, bold colours and minimal shapes, this is sustainable footwear that looks good, feels good, and does good.
Not only does Nudie Jeans make some of the coolest denim on the planet, but its sustainability credentials make it a leader in production as well as style. Rather than constantly promoting new styles and garments, Nudie believes a great pair of jeans should be a wardrobe staple – and that they only get better with age. Championing the idea of ‘wear and break-in’ (six months of daily wear without washing) and offering free repairs for life, Nudie’s stance on smart water consumption and repairing existing items over buying new is a refreshing viewpoint coming from a clothing brand. All denim is made with 100% organic cotton and when you are ready to part with your worn-out jeans, Nudie will recycle them to create a new pair.