Hotel Focus: 11 Howard, New York

SoHo, in lower Manhattan, is an epicentre of creativity. Behind statuesque cast iron facades and down cobblestone laneways, some of the best shopping boutiques, culinary experiences and art galleries are waiting to be discovered. The chic neighbourhood is also home to a member of Design Hotels™, 11 Howard — a boutique hotel with a list of esteemed collaborators behind its unique design and world-class facilities.

Andrei Design and Space Copenhagen are the masterminds of the unmistakable aesthetic that prevails at 11 Howard. The building, constructed in 1961, has been given a complete renovation with a Scandinavian twist. More than just a style, the ideals behind Scandinavian design were paramount to the designers; lightness, honesty, utility and durability. Moreover, 11 Howard has been conceptualised as a socially conscious destination for business and leisure travellers alike. Dubbed ‘conscious hospitality’, the designers’ focus was on long-term functionality and timelessness as opposed to temporary trends.

Dedicated communal spaces such as The Library and 11H Collective co-working space aim to connect guests and allow them to relax or tend to business in a comfortable, luxurious atmosphere. 11 Howard’s own dining establishment, Le Coucou offers an unforgettable French experience that’s open from breakfast to dessert. For a moody spot to mingle and enjoy a nightcap, The Blond is a decadent lounge filled with plush furnishings and signature gold accents. Large arched windows facing the street allow a glimpse into the lives of New Yorkers that pass by.

11 Howard houses over two-hundred beautifully-appointed rooms within its grand walls. From the Howard Queen to a Corner Studio, each room maintains an air of light and simple elegance. Lofty, oversized ceilings and windows allow bright streams of natural light to enter, a rarity in New York. They also offer incredible views of the buzzing city below. Throughout, muted tones of grey and pastel colours are prevalent and add to the soft minimalist style. The spaces are elevated by custom furniture and lighting from Space Copenhagen using oiled oak and tactile metals that is both modern and relaxed. Adding to the list of quality materials, bathrooms and ensuites are lined with premium marble and accentuated by brass details and fittings.

Whether you’re familiar with New York’s diverse creative culture or are looking to experience it for the first time, 11 Howard is a boutique hotel that you won’t soon forget. As well as providing multiple chic, designer spaces to enjoy, the overarching ethos is that of creating a memorable and comfortable experience for its guests.

Photographs supplied by Design Hotels™.

Book: 11 Howard

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