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For the better part of a decade, barbershops and the art of barbering have seen a resurgence in popularity, popping up on corners everywhere, ready to provide men with a fresh fade or beard trim. At its best, a barbershop offers men a refuge from the outside world; a brief pause on any commitments or pressures in their lives. There’s an innate sense of camaraderie, where men from different walks of life sit side-by-side reading the paper, enjoying a coffee or engaging in a chat. In the fast-paced world we find ourselves in, there are no surprises when it comes to the old school appeal of a barbershop.

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Uppercut Deluxe Matte ClayUppercut Deluxe Matte Clay

Steve Purcell, Co-founder of Uppercut Deluxe, spent his childhood visiting his local barbershop with his grandfather. That tradition led him to later undertake an apprenticeship and open his own barbershop, Bare Bones, with best friend Luke Newman in 2008. They quickly found that there was a limited range of hair products that satisfied them and their clients, so they set about making their own. With experience working for a major skincare company, Steve’s partner, Kiera jumped on board, sourcing a chemist to work with the team to manufacture a small quantity of their debut product, Deluxe Pomade, after rounds of rigorous testing.

Uppercut Deluxe now offer a wide range of styling products for all hair types, as well as dedicated shaving, beard and body options. Their products are never designed in response to, or to keep up with, current trends in the industry. Instead, they arise from the genuine necessity and desires of their barbershop clients. Along the way, they’ve amassed a group of like-minded suppliers to work with that share their vision, always opting to collaborate with back alley barbershops over commercial salons.

Uppercut Deluxe Monster HoldUppercut Deluxe Monster Hold

The Uppercut Deluxe name and branding was inspired by Newman’s grandfather, Willy (Uppercut) O’Shea, a boxer from the great depression who was known for both his slick look and a mean uppercut. Since the brand’s inception, Uppercut Deluxe has never strayed from its original creative vision to be seen as a high-quality men’s grooming brand that takes inspiration and influence from surf, skate and punk-rock cultures. They’ve maintained a relatable brand while expanding into three international offices, selling over a million tins last year, and achieving cult status within the men’s grooming world.

Personally, Easy Hold is currently my go-to daily styling product. It’s a fuss-free product with a smooth, creamy consistency that easily grips to my hair and adds texture for a casual vibe. What makes it so easy to wear every day is its weightless, matte finish that gives my hair a relaxed look. Uppercut Deluxe also has simple online tutorials that demonstrate how to get a range of classic looks, armed with just your fingers or a comb.

Uppercut Deluxe Easy HoldUppercut Deluxe Easy Hold

With their passion for barbering still at the forefront of their design decisions, Uppercut Deluxe’s curated selection of high-quality styling and grooming products make it easy for men to explore and find their own personal, timeless style.

Exclusive offer: 20% off with the code: HeyGents20.

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This article was produced by HEY GENTS in partnership with Uppercut Deluxe.