Getting The Balance Right | Nudie Jeans

Sustainability is an important factor to consider when buying new clothes. Seeking out products that stand the test of time and become wardrobe staples should be a priority. Purchasing quality pieces means helping to stop the cycle of fast fashion. A staggering 85% of used clothing ends up in landfill, taking decades to break down.

Being a sustainable brand can be difficult, but it can also be an exciting and rewarding journey. Nudie Jeans started with one aim – to become sustainable, which they achieved in 2012 with their full denim collection. This was a huge milestone for the brand, and since then each pair has been made from 100% organic cotton, grown in an environmentally-friendly and ethical way.

Phasing out leather patches in favour of a vegan alternative is another sustainable alternative they’re implementing. Each denim garment is made to last for years. Rather than discarding at the first sign of wear, free repairs are offered at Nudie Jeans Repair Shops, Repair Partners, or by ordering a repair kit. They’re also on the road with Mobile Repair Stations, ready to mend your jeans then and there. Your favourite pair can stay in your wardrobe for longer because of Nudie Jeans’ considered design ethos and dedication to extending the life cycle of their products.

The jeans you wear every day become like a second skin, and the experience of breaking them in is sacred. The stains and rips accumulated should be worn like a badge of honour, a journal of your travels. That being said, we all change up our look every now and then. When you’re ready for a new pair, hand yours in at a Nudie Jeans Repair Shop or trade-in partner and receive 20% off your next denim purchase. Your donated jeans will be mended and resold as second-hand jeans in-store, or on the Nudie Jeans webshop – a great way to find unique, one-of-a-kind denim.

Nudie Jeans’ holistic approach to denim puts them on the path to their final goal of getting the balance right. By using premium materials and sustainable practices, they’re helping to cut down on waste, and many other brands should be following their lead.

Nudie Jeans Repair Shops in Australia