Scores of Australian design tastemakers are set to descend upon the Hordern Pavilion and Royal Hall of Industries in Sydney this February for the 16th edition of Life Instyle. The trade event for boutique retailers showcases upcoming design trends, as well as the brands and products we’ll be looking out for in stores this coming year.
This year, for the first time ever, Life Instyle will present Men Instyle; a showcase of lifestyle, grooming, fashion, and wellbeing products for men. We’re obviously well aware of the growing number of brands creating awesome stuff for guys in industries that have traditionally been aimed at women. Men Instyle offers a great opportunity for retailers and stylists to jump ahead of the curve and see what’s out there in the burgeoning market. Some of the brands that will be on show at Men Instyle include Enright’s Gin Company, Ernest Supplies, Peggy & Finn, Tooletries, and Ortc | MAN.
The rest of Life Instyle’s offering is also strong, with over 350 exhibitors including Zakkia, Vincent Design Supply, and In The Sac to name a few. Life Instyle are huge champions of original, local designers and are proud to provide a platform for them to showcase their work to so many local and international retailers and stylists. This year they’ve welcomed a slew of new local names to the line-up.
In addition to the main trade event, Life Instyle will also host a series of workshops and seminars for businesses in the industry. Run by experts in their fields, these programs seek to teach things like the best ways to use Instagram to grow your business, pop-up shop 101, and the art of visual merchandising. They’re definitely worth checking out if you’re a budding retailer or want to launch your own brand.
Life Instyle is a trade only event and is free to attend. It runs over four days from the 22nd-25th of February at the Hordern Pavilion and Royal Hall of Industries. The event is a stellar resource to check out if you’re a retailer, stylist, or designer keen to see what’s new in your industry. The Conversation Series is ticketed and you can buy yours here.
This article was produced by HEY GENTS in partnership with Life Instyle.