When a new watch brand launches, it’s essential that they have something special in order to stand out. So when we heard about the Copenhagen-based brand Nordgreen reaching their Kickstarter goal in just two hours, we were intrigued and pleasantly surprised to learn of their unique approach.
In addition to having raised over AU$235,000, there are a few things that separate Nordgreen from the rest. First up, their head designer is behind some of our favourite Danish design brands. Jakob Wagner is responsible for designs from the likes of Bang & Olufsen, HAY, Muuto, and Stelton, to name a few. He’s been in the business for nearly 30 years, creating everyday objects that abide by the Scandinavian design principles; functionality, minimalism, and simplicity. Injected into Nordgreen is his innate understanding of these; already setting the brand apart from others.
Not only does the brand have a full grasp of what a watch should look like and how it should perform, but they also have a great understanding of their social responsibility. Nordgreen have partnered with three global charities – Water For Good, Cool Earth and Pratham UK. Every purchase of a watch contributes to one of the customer’s choice – helping to provide clean water in Africa, preserve rainforests in Latin America, or educate children in India. Contributions are trackable too, using the unique code on the back of each watch. You can see exactly how your purchase is helping people around the world.
So after all that, how do the watches themselves stack up? There are actually three different designs in Nordgreen’s first collection. The Philosopher has a conical case with a two-piece dial. It offers an immaculate look with a detailed face. The Infinity simplifies the design further, with a cone-shaped case and deep curved dial. Hour markers extend to the edges while the centre of the face remains clean with no embellishments. The Native is the third design in Nordgreen’s first collection. It’s characterised by its rounded case, clean dial, and contrasting time markers. This contrast helps to add a nice sense of dimension to the watch.
The Danish designed watches are available with a rose gold or silver case, with the Philosopher also available in gunmetal. Different interchangeable straps of either Italian leather or mesh are on offer too. The watches feature a Japanese movement, diamond cut hands, and 3 ATM water-resistance.
After more than comfortably exceeding their Kickstarter goal, Nordgreen’s first collection will be shipping globally from day one. There’s still a whole host of early bird offers left to take advantage of though. This is a great opportunity to pick up a new watch at an affordable price from a brand that’s sure to only keep growing from here.
This article was produced by HEY GENTS in partnership with Nordgreen.