As we edge closer to 2018, we’re seeing a movement back to the appreciation of the physical again; tangible experiences and products. Digital publications are shifting into print (we’re no exception), record collections are still flourishing, and online stores are extending into bricks and mortar. There’s no better example of this than the recent success of gentSac, who just opened their first permanent physical men’s grooming store in Sydney.
The cool thing about gentSac opening a flagship shop isn’t that they’re just taking a punt at it after a solely online presence for a couple of years. They’ve actually been operating a small pop-up in the same building, The Galeries, for about a year now. People responded so positively to their physical presence that it’s proving to be an enduring concept. To us, this comes as no surprise. Buying grooming products is just a different experience in person. There’s nothing like breathing in the scents of a new shampoo, testing the texture of a pomade, trialling a potential addition to your skincare routine. At the new gentSac store, this is exactly what you can do.
Of course, it wouldn’t be a gentSac store without their signature kits. They feature prominently on one wall, with two new Christmas colours now available. The deep green, rich blue, and jolly red kits stand out nicely against the raw concrete wall and timber shelving. This is the theme that continues throughout the space; it’s industrial, but still feels like a welcoming place to pick up a new product or 10. With brands like Triumph & Disaster, Baxter Of California, Hunter Lab, and Appelles (to name a few) all stocked in-store, it would be hard not to.
Knowledgeable staff are on-hand to help you should you need it. One on one grooming consultations are available too if you want a more in-depth service. We’d recommend doing so if you’re looking to get into a skincare routine but have no idea where to start.
Whether you’re just browsing, buying a gift, or subscribing to a personalised grooming kit, the new gentSac store is the place to go. If you’re in Sydney, check it out on the ground floor of The Galeries, 500 George Street.
Photography by Ross Honeysett. Store design by Landini Associates.