The defining principles of Scandinavian design are minimalism, simplicity, and functionality. We primarily see this style of design practiced in homewares and interiors, but it also works exceptionally well when applied to fashion. Because of the minimal nature of the style, clothes made in this way tend to be quite timeless. A Day’s March is one such brand creating men’s clothing influenced by the Scandinavian design principles.
It comes easily to A Day’s March, which hails from the Scandi city of Stockholm in Sweden. Since 2014, the brand has been crafting premium essentials for men, with an expansive range spanning shirts and jeans to shoes and accessories. Where many other men’s essentials brands stick to the very basics like t-shirts and sweatshirts, A Day’s March goes further. They even make suits and coats. High-quality is at the core of everything the brand creates. In its own words, it “makes clothes without an expiration date”. This speaks to both the design of the garments as well as the quality of construction.
Marcus Gårdö, Pelle Lundquist, and Stefan Pagreus are the guys who started A Day’s March. From the beginning, their aim has been to craft premium quality men’s essentials, without selling them at the high price tag you’d expect of them. So far, they’ve been able to successfully achieve this by selling the clothes directly to the customer through the brand’s own online and physical stores. By cutting out the middleman, they’re able to charge very reasonable prices for the high-quality pieces.
Even a quick peruse through A Day’s March online store will give the ‘add to bag’ button a good workout. To say a few of the pieces caught our eye would be an understatement. Some of our very top picks include the Milano Knit Sweater; a 100% cotton knit that’ll be on high-rotation year-round. The Classic Wool Coat will prove to be extremely useful come winter. With clean lines and minimal detailing, it’ll work well with both casual outfits and formal ones. The Garment Dyed Twill Shirt is also a staple that will see a lot of wear throughout the year. The crisp two-ply cotton twill shirt can be worn both casually and formally.
Like our preference for interiors, we enjoy clothes that are minimal and simple, offering versatility and quality. A Day’s March has got this down pat, and their wide range of affordable premium men’s essentials is a great example of Scandinavian style.