If you follow the news (or even just use social media), you’re pretty much guaranteed to be inundated with daily reminders of the dangers of climate change. It’s easy to feel like the problem is too large for you personally to have any effect on stopping. However, there are plenty of small, easy things that each of us can do that as a collective would make a difference. Shopping sustainably is one of these things. Many people don’t know this, but fashion is the third most polluting industry in the world. From the amount of oil used to produce synthetic fibres, to the proliferation of ‘fast fashion’, there is certainly a lot of room for improvement in the industry. The good news, however, is that there’s a growing number of brands who are offering an antidote to all this. Newly launched Amsterdam-based Unrecorded is one of these brands.
Unrecorded was started for two simple reasons. 1) To battle the scourge of poorly made, trend-based, and polluting clothing. 2) The cost of high-quality men’s basics was far too high. With its mandate set, Unrecorded has gone on to create a basic t-shirt and sweatshirt from organic cotton, at a fraction of the price of what you’d normally find similar pieces of their quality.
The designs of Unrecorded’s initial products are timeless. The crew neck t-shirt features a tailored fit and is free of any superfluous detailing or branding. It’s available in white, grey, and navy and in five sizes. The sweatshirt is similarly refined, with a crew neck and slim fit. Offered in three staple colourways, navy, grey, and black, it’s a piece that’ll never fall prey to passing fashion trends.
Unrecorded uses cotton that’s certified by the Global Organic Textile Standard. This means it meets the set environmental standards, with no dangerous chemicals or dyes used in the manufacturing process. The certification also means the brand complies with certain social criteria. The factory is located in Portugal, where the products are made by experienced ateliers in good conditions.
The brand believes in fair and transparent pricing and offers a breakdown of their costs for anyone to check out. Selling directly to their customers, sans any retail locations or advertising, they’ve been able to offer their premium products at a much lower price than what we’d be used to.
The combination of timeless design, high-quality materials and manufacture, and affordable pricing has allowed Unrecorded to defy the title of fast fashion. Their clothes are made to be worn often and last a long time. Having 0nly just launched, Unrecorded is a sustainable brand to keep an eye on.
Pre-order Unrecorded now through Kickstarter.