SQD Athletica Fit For Life | A New Fitness Series For Men
SQD Athletica Fit For Life | A New Fitness Series For Men

Watch: SQD Athletica Fit For Life Sessions + $2,400 Prize Pack

Getting fit for life. It’s a nice idea, and sure, it’s something we all want to achieve. But just how easy is it to attain? According to SQD Athletica, it really doesn’t have to be as daunting as it sounds. The brand, who last year launched their first collection of functional and well-designed athletic wear, has just started a new initiative called Fit For Life Sessions. It’s an extension of the brand’s philosophy on life, that is, it’s all about balance. Balance between work and play, splurging and reeling it in, fitness and fun.

SQD Athletica Fit For Life | A New Fitness Series For Men


The Fit For Life Sessions are a series of videos that are hosted by members of the SQD Crew, showing us how we can do some simple exercises to help us on our way to achieving that crucial balance. They understand that we’re not all going to spend an hour every morning at the gym, nor will we always want to devote our Sunday mornings to a long run. That’s why these exercises are designed to be quick and can be done basically anywhere and at any time. They’re also made to be fun, because at the end of the day, if you don’t enjoy doing it, you’re not going to stick with it. In the first video, Ben Day, Co-Director of Acai Brothers, uses his dog to do some front squats – infinitely more entertaining than a barbell! Ben also suggests that beer tastes better after exercise, something we’re absolutely inclined to agree with. This is the essence of the SQD ethos. Enjoy a cold one, but you’ll enjoy it more if you put in a bit of work first.



SQD Athletica is currently running a competition to give you that little extra push you might need to get Fit For Life. They have three prize packs up for grabs, worth $2,400. The pack includes a SQD Athletica voucher, dinner and accommodation at QT Gold Coast, a 12-month gym membership, and a $500 donation to a men’s health charity of your choice. For your chance to win, all you have to do is purchase any SQD Athletica product online or in-store and you’ll automatically go in the draw.

Head to sqdathletica.com for more info on the competition and to check out the full collection. If you’re in Queensland, be sure to check out their stores at Pacific Fair, Gold Coast & Westfield Carindale, Brisbane.

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