Converse Kicks Off The Converse Forever Chuck Lookbook Series
Converse Kicks Off The Forever Chuck Series With A Look At The Chuck Taylor All Star
It’s safe to say that the Converse Chuck Taylor All Stars are one of the most iconic sneakers of all time; undeniably an institution. Since their inception when they were originally devised to be a basketball shoe, Chucks have been earning their place in history. Though no longer worn for sport, the timeless design has managed to span decades, countries, and subcultures to become the style emblem that it is today. To celebrate the impact that Converse and Chucks have had on culture over multiple generations, the brand has just launched their Forever Chuck series.
The digital series will feature a number of short films and lookbooks that chronicle the contribution the sneakers have made over the years to various fashion and cultural scenes, as well as how they continue to be a style staple to this day. Appropriately enough, the initiative is kicking off with The Beginning; a look back at the seminal Chuck Taylor All Star. The lookbook for The Beginning features teenage artist Steven Savoca, or Father Steve, in an 80s inspired shoot in New York.
The images see Father Steve hanging around streets and stoops in the city wearing his Chucks, styled in some awesome throwback threads that have a decidedly modern feel to them. A pair of sand chinos and a baseball jacket complement his classic white hi-tops nicely.
In a more street-inspired outfit, Father Steve dons a pair of boxy red corduroys, a beanie to match and a simple sweatshirt with a pair of black Chuck Taylor All Star hi-tops to complete the look. The lookbook does a stellar job of showing how the sneakers worked just as well 30 years ago as they do now, across a range of different styles too.
The Converse Forever Chuck series will be delivered in four parts, taking us through different decades and cities. Watch this space for the second in the series, which will take us to LA for a look at the All Star Chuck ’70.