Life is all about balance. Everyone’s heard that saying but sometimes achieving a balanced life is easier said than done. Between work, family, and friends, there’s often not a lot of time for you to look after yourself properly. Now a fresh Australian brand, SQD Athletica, is setting out to help men find balance through well-curated, inspirational stories and a brand new apparel range that’s set to launch in October.
SQD Athletica’s ethos is all about helping men achieve a healthy lifestyle and become fit for life. For them this doesn’t mean hitting the gym every morning and choosing a salad over steak, nor does it mean saying no to drinks at the pub after work all the time. Instead, they believe in an overall more healthy approach to life. Head out on Saturday night and enjoy a few beers – just go for a run the next day too. In addition to keeping your activity and food in check, the brand also sees style as an important factor for a well-balanced life. If you’re not the kind of guy whose wardrobe is bursting at the seams and would rather keep it simple, doing something as easy as wearing clothes that fit you properly can make a huge difference to your outlook.
In addition to their soon to be released clothing range, the brand is focusing on inspiring men to lead more purposeful lives through their website. A strong line-up of resident bloggers contribute stories, ranging from athletes and chefs to photographers and even an anthropologist. Their varied experiences offer really unique ideas about style, eating, activity and lifestyle. A couple of our favourites include James Polkinghorne’s ‘Stairway To Balance‘ entry, which basically gives us permission to have a lazy Sunday (as long as we do his simple stretch routine first). There’s also Ant Power’s mouth-watering recipe for pork shoulder cooked with hops and beer.
As you’ll need to balance that pork shoulder with a bit of activity, SQD Athletica has created a collection comprised of simple pieces that would look equally as good when you’re getting on with rest of your day as they do in the gym. The brand has given us a sneak peak of a few of the styles and needless to say we’re pretty keen to see the full collection when it launches next month!