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Liquid Co. Elite 40 Watch | Giving The People What They Want
Liquid Co. Elite 40 Watch | Giving The People What They Want

Liquid Co. Elite 40 Watch | Giving The People What They Want

It’s rare to see a brand ask their customers exactly what they want in a product, then actually listen to them when they create it. That’s exactly what Liquid Co. did, however, when they set out to design and manufacture their first watch line. After sending out a survey to their customers, the brand was able to figure out what benchmarks they should be working towards; what kind of quality customers expected, what colours they liked, and, perhaps most importantly, how much they’d be willing to pay. As a direct result of feedback they received, Liquid Co. created their first watch, the Elite 40.

Liquid Co. Elite 40 Watch | Giving The People What They Want

GIVEAWAY: Enter here for your chance to win one of two Liquid Co. Elite 40 watches.

According to Liquid Co.’s customers, the top three reasons to wear a watch are, primarily, as an accessory to complement an outfit, to keep track of the time, and to look professional. With this in mind, the brand keeps the design of the Elite 40 super simple and able to adhere to all these reasons. Only the brand and watch name feature on the dial, making it nice and clean. The time markings are simple and keep ample space between each line, ensuring the dial doesn’t look crowded. This gives the piece the versatility to work well as an accessory to all kinds of different outfits. Getting the right colour combinations was also an important part of creating the ideal watch. Sticking with the classics, the Liquid Co. Elite 40 watch goes for a mix of silver, white, black, and rose gold. Again, versatility is vital.

Liquid Co. Elite 40 Watch | Giving The People What They Want

The Elite 40’s time keeping ability is superior too. Its clear markings make it easy to see the time at a glance. Furthermore, they feature a Japanese made Miyota quartz movement, which is renowned for its accuracy.

Liquid Co. Elite 40 Watch | Giving The People What They Want

In addition to looking good, understandably, quality was a big factor to think about too. Initially, they planned to use genuine leather – a standard in most watches. The brand decided something better was required after careful consideration and upon customer reflection. Italian calf leather proved to be the solution; it’s softer and with a more premium look and feel. It also mitigates the kind of cracking and creasing that leather is prone to over time. In turn, this makes it a more durable product too.

Liquid Co. Elite 40 Watch | Giving The People What They Want

Liquid Co. has kept the price of the Elite 40 watch super accessible, especially considering how much wear it offers over time. The brand has successfully created a product that they know their customers will love. Prioritising simplicity and quality over gimmicks and unnecessary innovations has proved to be a stellar idea and one which has absolutely worked in Liquid Co.’s favour.

Exclusive offer: Receive 10% off with the code HEYGENTS10 at liquidco.com.

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