With online shopping being such an ingrained part of life for many of us, it’s a brave move for a brand to open their first ever bricks and mortar shop. Mere Footwear have bucked the trend though, opening a brand new storefront that offers far more than any online experience ever could. Though they’ve been stocked in other stores throughout Australia and globally for years, this is their first permanent space that’s purely their own.
The brand’s new flagship store in Bondi goes beyond being just a shop; Mere are offering a complete sensory experience to their customers. As well as stocking their own handmade footwear and accessories, the new store will also host a range of Australian made clothing, sunglasses, antiques, vintage finds and up-cycled furniture. Each product is styled impeccably in the store, who’s interiors feel raw yet entirely warm at the same time. Live greenery is spread throughout, contrasted nicely against the industrial-look white walls and wooden footwear feature wall. The shop is a feast for your eyes and the combination of different textures creates depth and dimension to the space.
Already providing a calm oasis amongst the bustle of busy Bondi Road, Mere Footwear’s new flagship store also features its very own cafe. The eatery plays homage to Vietnam, which is where their footwear and accessories are made. A simple menu of light and healthy breakfast options is offered, as well as three variations of Bahn Mi for lunch. To quench your thirst the cafe offers Single Origin Roasters coffee, Vietnamese iced coffee, fresh cold pressed juices and teas from around the world.
Mere Footwear’s Bondi store is the latest in a series of successes for the brand. Launched seven years ago by designer James Noakes, the brand started with a men’s footwear range. Since then, their products have expanded to women’s footwear, as well as bags and accessories. Mere take a great deal of pride in their organic production process including sourcing their own leather and having everything handmade, giving their products a nice personal touch. The current collection offer a comprehensive range of unique styles, all made from quality leather and each at a very accessible price point.
Inside the heritage building they’re now based in, Mere have made a space that makes it hard to want to leave. The store’s atmosphere provides a unique shopping experience and complements their handmade leather products so well. Come for a pair of shoes, but stay for a coffee, 8 hour slow cooked pork Bahn Mi and a chat; it’s the perfect place for it.