Bondi Eyewear Label, Pacifico Optical Release New Collection ‘Flight’
Somewhere between the shores of Bondi Beach and the quaint village of Castiglione Olona near Milan in Italy, Pacifico Optical have found their unique style. The premium eyewear label have made a distinct look for themselves by fusing two decidedly different influences, and they’ve created something entirely individual in the process. The brand is the brainchild of two friends, Alain Gugliemino and Nick Guzowski. Their designs can be seen as an extension of their partnership; they both have European backgrounds and came up with the idea for the brand on a sunny summer afternoon in Bondi, where they now reside. It seems only natural their eyewear styles are a combination of the two geographical settings.
Flight is the name of Pacifico Optical’s latest collection, and its campaign imagery nicely captures the new styles and their story. Taken on a beautiful secluded beach in Sydney and featuring a vintage sea float from the 1950s, the shots embody the brand’s adventurous spirit. Head to the top of this page and hit play to check out the Flight campaign video.
The range is inspired by the modern traveller, but elements of the designs remain distinctly local. Colours in the various styles reflect the Australian landscape. Think such things as pristine oceans, native wood grains and trickling honey too. Though there’s also a strong European influence in the designs themselves, the Australian beach-side aesthetic still remains quite prevalent.
The materials used to create Pacifico Optical’s eyewear are an additional aspect of their Italian influences. Artisanal manufacturer Mazzucchelli 1849 supply the premium quality acetate, which is used for the frames. These acetates are dyed and infused by hand and then rolled into the brand’s patterns and designs. This process ensures each frame meets the same high standard and allows each product to remain unique too. Industry leaders in lens manufacturing, Carl Zeiss Vision, craft the lenses in Pacifico Optical’s eyewear. Due to close to 200 years of experience and master technicians at work, it’s safe to say the lenses in these glasses are highly durable and have great clarity. The brand also adds an extra hard coating to prevent scratching, and an anti-reflective coating on the inside to prevent glare.
Based in Bondi, Pacifico Optical retail online and ship across the world. With a range of different designs to suit any style, the Flight collection represents a unique and interesting fusion of Australian and Italian influences.