What began as a spontaneous side project to solve the 21st Century problem of ‘cord mess’, hatched while enjoying a taco in Downtown L.A., This Is Ground has steadily gained in popularity and success as a designer and retailer of unique and functional leather carry solutions.Partnering with local leather artisans in Los Angeles and consistently producing attractive and practical leather goods, This Is Ground were quick to expand beyond their humble Etsy beginnings, landing in the Apple Store just a month after their 2013 launch. Within a year they appeared in the online Apple Store, available around the globe.Their products feature a blend of old world craftsmanship and contemporary design, endlessly customisable to perfectly suit any carrying needs. The founder, Mike Macadaan, describes the products as falling “in the middle of functionality and fashion, of organisation and technology”.
They have seen continual success with their flagship product, the Mod, but have recently found a growth in sales of some of their newer products, such as the Mod Laptop Bag 2, Tech Dopp Kit and Stash For iPhone. Quality craftsmanship, functional design and an appealing leather aesthetic contribute toward the immense success of the This Is Ground range, their partnership with Apple a sign of their widespread acclaim and continued popularity.
The current ‘This Is Ground Mod 2’ includes internal organisation for a tablet, phone, pens, glasses, notebooks, small items and of course, cords. Hand-sewn in Los Angeles and made from high grade natural vegetable tanned leather, the Mod comes with a choice of colours including bone, toffee, cognac, french grey and charcoal. Designed to be customisable to your individual needs, the Mod 2 accommodates a selection of unique modular inserts such as the Traveller, Bookish and Executive inserts which can be easily interchanged by way of a seamless magnetic spine.One of our personal favourites, the Tech Dopp Kit is a little larger than the Mod 2 and ideal for carrying all of your daily and travel essentials. Labelled as Grande, the Tech Dopp Kit is 9″ x 9″ x 2.25″, providing more than enough room inside for headphones, multiple power cords, adapters, hard drives and more. It is easier than ever to organise and locate exactly what you need with an internal zipped pouch to ensure small items are safely stored inside.