New Zealand based men’s clothing brand I Love Ugly have just released their Foundry collection to kick off 2016, featuring an inspiring and diverse range of ready-to-wear garments and accessories. The new range caters to a more formal customer while still maintaining a core street-wear appeal that I Love Ugly customers have come to know and love.
I Love Ugly is built on the foundation of always thinking the opposite, offering a range of clothing that promotes alternative thinking and creative curiosity. The Foundry collection sets the tone for 2016, with a focus on inspiring and encouraging their customers and the portrayal of the unique ‘I Love Ugly’ lifestyle seen in their editorials and campaign imagery.
The new collection builds on the iconic I Love Ugly pants collection with a number of new trouser styles. A focus on denim in the collection sees the brand’s first exploration into selvedge denim, offering a number of unique fits and styles to mark the exciting launch of the denim category.
The range is available online, in I Love Ugly Stores and in selected retailers around the world.
To find out more and shop the full Foundry Collection, visit I Love Ugly.