Baxter Of California | Men's Grooming Essentials Since 1965
Baxter Of California | Men's Grooming Essentials Since 1965

Baxter Of California | Men’s Grooming Essentials Since 1965

Baxter of California was established in 1965 as one of the original men’s grooming brands and has been providing grooming products for generations of gentlemen for the last 50 years. With a reputation as one of the leading men’s skin care retailers in today’s market, the success of Baxter of California may be attributed to their extensive range of cutting edge products that fuse the trusted traditions of science with the benefits of nature.Baxter Of California | Men's Grooming Essentials Since 1965Upon establishment, Baxter of California released just one product, Super Shape; a mens skin conditioner that offered protection from the sun and sea, before launching into a small range of grooming essentials. The product line has grown over time but remains true to its traditions, with a focus on providing quality men’s grooming essentials for a simple and effective daily grooming regimen.Baxter Of California | Men's Grooming Essentials Since 1965Years of research and the growth of the mens grooming revolution has seen the Los Angeles based company pioneer a comprehensive range of groundbreaking skin care products tailored exclusively to men. Ideal for all skin types, Baxter of California currently provide men with intelligent solutions to their anti-aging, cleansing, shaving and basic skincare needs. All of their products are environmentally friendly and cruelty-free.Baxter Of California | Men's Grooming Essentials Since 1965Expanding beyond just the supply of skin care products, Baxter of California have established themselves as an educator and influencer in the men’s grooming department with their blog and how-to videos. Informational and instructional videos on various grooming topics, for example ‘How To Groom Your Beard’ , helps provide guys with not only the products, but the knowledge and expertise to get the best out of their Baxter of California experience. In 2010, the brand also launched its flagship Baxter Finley Barber + Shop in the heart of Los Angles, offering classic barbering services alongside a collection of men’s grooming products.

Check out the Baxter Of California range at the following stores:


Hey Gents has evolved.
Introducing Softer Volumes.

A new name, a new era.

Read about the change here.