Another long, hot Australian summer has kicked off but this year Sydney based label, Venroy have thrown some fresh leisurewear into the mix. The brand’s latest campaign ‘Leisure Life’ will make you yearn for sun-drenched Sundays spent on the ocean.
Deeper than just aesthetics, Venroy have also captured the essence of summer with the fabrics used in their latest collection of garments. Linen plays a big role in the new range, showcased through not only shirting but Venroy’s Lounge Shorts and Lounge Pants – perfect for occasions such as afternoon drinks or weekend strolls.
Starting out with a focus on men’s swim shorts, Venroy has evolved into a fully fledged men’s leisurewear label with a newly opened flagship store in Bondi. The latest collection is now exclusively stocked at the brand’s flagship and online store. Having been stocked in many of the world’s best department stores including Barneys, Fred Segal, David Jones, Oshmans and more, this year Venroy made the decision to no longer go down the wholesale route and focus on their own store where they can interact much more closely with their customers. This helps the brand get a better gauge on what the guys buying their products think about the fits and fabrics as well as allows the designers to have more control of how the brand is presented and in turn perceived. Venroy also have plans to open more stores in other leisure destinations around the world.
Crafting high-quality pieces and paying particular attention to detail when it comes to fabrics, the local brand utilise a slightly heavier linen canvas for the Lounge Pants and Lounge Shorts than what’s used for the Linen Shirt. Across other garments in the range equally high importance is placed on materials. Pima cotton and linen jersey t-shirts, durable cotton twill chinos and ultra quick dry polyester microfibre swim shorts round out the collection.
So no matter which rooftop bars, beachside cafes and pool parties you choose to frequent this summer, whack on some truly season appropriate gear from Venroy to ensure you’re looking and feeling up to scratch.