Established Eyewear

New Established Eyewear Collection Offers Something Different

Looking to offer anything but the ordinary, Established only design sunglasses with a little extra flair – so if your sunnies can be spotted on every other gent you pass on the street, this is the place to shop.


The South Australian eyewear label embodies classic design with modern styling to produce vintage inspired frames. Distinct shapes, lines and colours make up the varied collection that hits the sweet spot where quality and affordability meet. Utilising Italian and German components and hand-crafting their designs in Shenzen, the brand has a strong international focus.

Here’s a closer look at a couple of our favourite new styles from the latest collection…


Resembling your greatest ever op shop find, the Amos sunnies are as vintage as eyewear comes. A classic key cut bridge is matched with a steel brow-bar and OBE stainless steel hinges to ensure longevity. The versatile design means they can be sported at everything from your daily commute to Sunday sessions at the beach.Established Eyewear


If you’re all about a retro appearance, the 1970’s round frame design you get with the Sydney sunnies will be sure to impress. Carl Zeiss Vision handcrafts each lens while the frames are handcrafted from premium European materials. Available in three season matching tones, the Sydney is a statement piece with a very wearable edge.Established Eyewear

Check out the video lookbook below as well as the full collection online with free worldwide shipping at EstablishedStore.com.

Shop: Established

Hey Gents has evolved.
Introducing Softer Volumes.

A new name, a new era.

Read about the change here.