NEUW Denim is the brainchild of Swede, Par Lundqvist and Australians Richard Bell and Stephen Little. The trio hold a strong belief in denim innovation and have been kicking goals lately in both Australia and overseas.
We recently asked Rich Bell about how the Australian market differs from Europe or the US… “Australia is so far from Europe and the US, isolated in a way, so this gives people here a really unique sense of style. Australians love to travel so it seams we pick up some of the best bits from these other markets and find a way to create a unique style that feels pretty worldly.”
The brand has launched a new video campaign which explores 33 hours in different cities. The first video, focused on Stockholm has dropped and you can check it out below.