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Abrand Jeans Release Steamy Lookbook For New Winter Collection

Abrand Jeans Release Steamy Lookbook For New Winter Collection

Channeling a passion for denim subculture, Melbourne based Abrand Jeans looks to the depths of modernity by shifting attitudes towards traditional garment wear.

Abrand’s latest winter campaign, ‘REPENT’, gains inspiration from our constant lust for personal self-obsession and transforms these ideas into its collection.

REPENT turns its back on tradition, advocating chaos, by dying the weft black, and in turn, creating deeper, darker denim colours. Abrand emphasises our fascination with darkness and all its alluring representations.

The collection features darker denim washes, diminishing the tension between casual and formal wear, and offering premium comfort without compromising aesthetic.

By pushing the hardline on clothing, the REPENT collection brings character to your denim and is a durable essential for the daily grind.

Shop: Abrand

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