Launched in 2013, Melbourne Watch Company is an Australian brand that aims to bring customers high quality, stylish and unique timepieces at an accessible price point.
Having successfully crowdfunded 3 different watches from their range in the past, Melbourne Watch Company are back with the ‘Avalon’.
The Avalon puts a modern twist on the classic aviation watch theme. Representing a departure from the dressier style they’ve become known for, the Avalon broadens the brand’s horizons and allows them to explore a new style of watch.
Named after Melbourne’s Avalon Airfield, home of the International Air Show, the matte black DLC coating on the case was inspired by stealth fighters like the F-117 Nighthawk. The elongated markers at 3, 6, 9 and 12 evoke the crosshairs within a targeting scope. The dial’s open heart aperture and “propeller” bridge pay tribute to the open-nose fighters of WWII and the bordering hazard stripe is a nod to the safety markers found on airstrips and aircraft around the world.
Th Avalon uses only premium materials found on many high end timepieces and has already exceeded it’s goal on Kickstarter. If you back the project now you can save close to $200 off the retail price.