Someday Somewhere

We Talk Eyewear With Sunday Somewhere

We caught up with Dave Allison, creative mind behind Sydney based eyewear label, Sunday Somewhere…

How did you get into designing sunglasses?

I kind of fell into it… Back in the day (many moons ago) whilst designing accessories at Mambo (when it was cool), sunglasses were a part of the collective and my program. It was always my favourite accessory to design but required far more time than was allowed – as a result the collection was mediocre at best. My passion was fuelled here. Since those days I have freelance designed for a few select eyewear brands as well as heading up another independent eyewear brand still succeeding in the market today. It’s through Sunday Somewhere I can focus on the product and have a more considered approach.

What have been some of the coolest moments since starting Sunday Somewhere?

It’s all about the journey and discovering new places, meeting inspired people and interesting retailers. One moment I recall recently whilst living in New York was seeing someone on the street wearing our best-selling Yetti sunglasses. I introduced myself and explained the story behind that frame and how it came about.

Sunday Somewhere

Sunglasses can get pretty technical – what are a few key things to look out for when searching for a quality pair?

We source the best components from around the world. Our lenses and acetate are Italian and we use German hinges. I’m a strong believer that quality componentry is a must in eyewear. Usually the first thing to go on a poor quality pair of frames are the hinges – ensure they are smooth and the temple tip (arm) doesn’t touch the back of the lens – which will in effect scratch the lens. Look for detail in the craftsmanship, such as pattern work on metal components and detailing on nose pads. 

Where did you find inspiration for your latest collection ‘High Society’?

High Society is all about the combination of graphic lines, round proportions and exaggerated silhouettes. I was inspired by the cinematic muses including the characters of Margot Tenembaums, Holly Golightly and a young Michelle Pfeiffer in Scarface. My approach to design is always considered with a focus on clean lines that result in timeless pieces with attention to detail. 

Sunday Somewhere

What other brands are you into at the moment?

A.P.C., Acne & Gentleman’s Brand Co.

What’s the best thing about your job?

The travel. I am blessed by the amount of international travel I get to enjoy. To me this is not a “job”. I am overseas on average four months of the year. This Aussie winter I lived in New York with my family for the summer. I was based in Brooklyn and commuted daily to work in the Nomad area near the iconic Flatiron building in Manhattan.

Finish these sentences: 

When I’m not working… My typical Sunday is full of reflection and always creating those memorable moments. Typically, I’m hanging out with my 3 year old son Archie Valentino so you will most likely find us swimming at the Bronte Bogeyhole or in the ocean pool close by. Another favourite game is playing dress-ups where he is always Spiderman and I’m the Green Goblin!? Why do I always have the be the ‘baddie’?

My favourite place to travel to is… Difficult question! There is no favourite place to travel but rather the moments and memories created. If you’re not at a tropical location with sunshine, palm trees and moscow mules – create one!

Sunday Somewhere

Some Instagram accounts I’d recommend checking out are… @lovewant, @kook_of_the_day, @theacademynewyork & @notsomumsy (my gorgeous and extremely talented wife’s Instagram account with our son Archie as her muse). 

Some online fashion stores I like are… Net-A-Porter, Need Supply, Hypebeast, Matches Fashion, Mr Porter & Barneys.

What’s next for Sunday Somewhere?

‘Made in Japan’ (another favourite location of ours – particularly the back streets of Daikanyamacho) is a 29 SKU Optical collection we release into only the best optical stores worldwide. As the collection name suggests, we are manufacturing this collection in Japan which has allowed us to tap into some of the best manufacturing techniques in the world. Our collection is available the first week in December. In March 2015 we have created a mobile pop up shop concept called ‘Everyone Loves a Sundae’ which will tour around the major cities of China. 

Shop: Sunday Somewhere

Hey Gents has evolved.
Introducing Softer Volumes.

A new name, a new era.

Read about the change here.