Australian men’s grooming brand, Uppercut Deluxe is the brainchild of Luke Newman and Steve Purcell, two childhood friends who grew up together sharing the same passion for barbering, surf and skate. After opening their first barber shop together, Uppercut Deluxe was born through a frustration of using mediocre products that didn’t suit the vibe of their shop. Coming across products that were geared towards the man’s wife rather than the man himself fuelled the boys to create something they would use and be proud to promote.
Fast forward to 2014 and you’ll find Uppercut Deluxe is one of Australia’s most respected men’s grooming brands, producing a wide range of everyday grooming products that, unlike a lot of other grooming brands, skip the fancy, unnecessary bells and whistles, focusing more on providing men with straight forward, high quality grooming products.
Check out a range of short clips below that Uppercut Deluxe have released highlighting the culture, community and spirit of their brand.
You can shop Uppercut Deluxe’s latest range of grooming products on their official website.
View Uppercut Deluxe’s full range of short clips here.